PHI

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Photographer | Nick Higham

Makeup | Zenna Hodge


The love for beauty products runs in your family. Tell us about how your grandmother influenced your adventure into this profession.

P: My Nannie (that’s what I’ve always called her because she was young and didn’t want to be called grandma at the age of 38) has always been a huge inspiration to me. I’m fortunate enough that she has mentored me through the beauty industry and my marketing endeavors. As a child, I always had the best products because they were from her companies, her biggest and most known being Sexy Hair. I always wanted to be a boss like her. I wanted people to feel beautiful while also being a badass that young girls and women could look up to, like they did my Nannie.


Your products are vegan/cruelty free, so you clearly care about animals and their well being. What other morals and ethics do you stand for?

P: Yes! I wanted a line that was kind to animals. I care a lot about them and even rescued a pup named Jaxon! I’ve always believed in generosity, honesty, and fairness--treat others how you want to be treated! You get what you give in this world, so give kindness and be genuine.




What message are you trying to convey to the consumers that buy your product?

P:  It’s never too late to repair! I’ve put my hair through a lot--spent a lot of time, money, and energy into fixing it. Even when you have an A+ stylist, your hair still gets damaged and needs some loving. I wanted to create a product line that’s affordable, actually works, and doesn’t harm animals.



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What is the next step for you in your creative journey?

P: Probably changing my hair like I always do! We’re working on a wicked color line for “B Phinom.” My hair really is my canvas and I changed it about 9 times just this year. I find a lot of inspiration through changing my look because I get to be different versions of myself.



Do you have any words of encouragement for aspiring models?

P: LOVE YOURSELF. BE KIND TO YOURSELF. DON’T COMPARE. I spent almost my entire modeling career trying to fit into molds I wasn’t made for. I was trying to alter myself to fit someone’s vision of me. People told me I was too big, too small, too curvy, not curvy enough--find yourself and encourage the person inside of you that’s trying to reach the surface. FIND THEM AND BE THAT, BE YOU. Don’t let anyone steer you off your path.



As a human being, what do you want your legacy to be?

P: I want to be remembered for being kind, to everyone. Not because of what people could do for me and/or my career, but because I was genuine. The world is harsh and ugly. Therefore, I hope I’m remembered because of the kindness I showed towards people.

Raylene PereyraComment